About Smar

Meet the leading company in Industrial Automation in Brazil.


SMAR is a Brazilian brand, created on April 1, 1974, controlled by the company Nova Smar S/A, based in the municipality of Sertãozinho, state of São Paulo, currently positioned as a Technology Company, specialized in providing solutions for the control and automation of industrial processes, attentive and closely following the rapid advance of digital technologies, which have caused the emergence of innovative, differentiated and even disruptive resources, many of them interesting, applicable and that can be associated with automation solutions.

SMAR develops, manufactures and sells instruments, controllers, hardware and software for measuring, controlling, operating and managing maintenance assets. Provides Design, Factory Acceptance Testing, Field Acceptance Testing, Field Integration Testing, Commissioning, Start-up and Technical Assistance services.

Initially, SMAR became known as a provider of field services in steam turbines in the Brazilian sugar industry. With the beginning of its Research and Development activities, it launched electronic regulators on the market as part of a new control system for dosing the amount of sugar cane in the mill feeders. When starting with the project of a new line of instruments for process control, it expanded its installed park to the other segments of the industry. This initiative made the brand grow in the national market and already aiming to expand to the international market. In the 1990s, investment in the development of a new product line took the brand to a new market level, that of a provider of solutions in process control systems for industrial plants. With the experience gained in the development of a DCS (Distributed Control Digital System) it started to create the PLC (Programmable Logic Controller) and carried out the creation of products using the concepts of an advanced and disruptive digital technology for process control, the Fieldbus Foundation, whose efforts earned the brand the nickname “First in Fieldbus”. And to this portfolio of solutions, over the years, other emerging technologies have been added, such as Profibus and WirelessHART™.

A new window of opportunity is opening for the SMAR brand in this 2020s with the O-PAS™ (Open Process Automation Standard), a “standard of standards” to define a vendor-neutral reference architecture aimed at building of scalable, reliable, interoperable and secure process automation systems, which has been gaining the support of the most important users worldwide. Due to this scenario, the SMAR solution is once again being the protagonist of the market, as it was conceived incorporating the architectural concepts and characteristics that are part of this standard, unlike the solutions that are available in other providers in the world market.


Supply the world automation market with comprehensive, advanced, practical, robust and cost-effective products and solutions.


To be a company recognized worldwide for its creative, innovative character and for a management focused on the satisfaction of customers, investors and employees, acting with social, environmental and legal responsibility.


Criativity and innovation; Customer satisfaction; Team work; Clear and effective communication; Flexibility; transparency.

Quality policy

Satisfy the expectations of Customers and other interested parties, with quality products and services, seeking the continuous improvement of processes and the improvement of products and services, through the following guidelines:

  • Effective management performance in defining strategies and objectives;
  • Constant search for resource optimization;
  • Continuously improve processes making them more agile and efficient;
  • Improve communication between the different areas and processes;
  • Improve the knowledge and skills of employees.